Luxury Australian cruiser manufacturer, Maritimo, is continuing its worldwide expansion and feedback from international dealers recently herein Australia for the Sanctuary Cove International Boat Show highlighted some of the brand’s key points of difference in their respective home markets.
Hampton Yacht Group‘s Bill King based in Newport Beach, California, said the Maritimo enclosed flybridges, which are often seen as a major plus because of their climate controlled interior, take on new meaning in the north west.
“In the north west the excellent visibility from the flybridge is a major benefit because we have a lot of logging up there and the water is often littered with what we call deadheads of logs that have drifted from the shore,” he said.
“To be able to spot them from the bridge and avoid contact is a big deal because if you hit one of them at speed it is a costly exercise.”
He said in the south west market there is a lot of fishing and the deep walk around decks enable owners to chase their gamefish around the boat in safety.”
Photo: The rugged Maritimo M62 well suited to the tough conditions of the American Pacific North West.
Monaco based Craig Spencer, Manager of Spencer Ship, said the average boater in the Mediterranean uses their vessel about 40 hours a year, whereas Maritimo owners use their boats around 200 hours a year.
“Maritimo owners in Europe are similar to those in Australia because they are out there all the time and using their boats,” he said. ” Our buyers are drawn by the fact that the product is Australian and also that the company is owned and controlled by someone who knows boats inside out and knows what makes a good boat. ” Many of the competing boat companies are controlled by accountants or hedge funds and those guys don’t boat or in many cases understand boats.
“The climate controlled bridges and the broad walk around decks are unique to Maritimo and they are big selling points in the markets where we represent the brand.”
Galati Yacht Sales‘ Jay Dee Jackson , based in Florida, said the fuel efficiency and fuel capacity of the Maritimo range were big positives for many of the boat buyers in the geographical area serviced by Galati.
“Fuel capacity is virtually double the competition and when you combine that with efficiency these vessels can travel a long way without having to refuel,” he said.
“Many of our Maritimo owners can safely make passages say from Florida to the Bahamas in one hop because of the brand’s fuel attributes.”
All three international dealer representatives said the quality and finish of the Maritimo range, the internal flybridge stairs and the full beam master suites were all key selling points.
“Maritimo’s Sales and Marketing Manager, Greg Haines, said the company was totally committed to improving the company’s vessels with the release of each new model.
“Our new M64 cruising motor yacht is a prime example of that commitment to excellence and the international dealers here for its debut were blown away.”
