At Maritimo’s Queensland headquarters on the Gold Coast, prospective owners are given a rare, behind-the-scenes look at the engineering, craftsmanship and thinking behind every Maritimo motor yacht.
The visit gives prospective owners a deeper understanding of how a Maritimo comes together, taking them beyond the finished yacht and into the process behind its design and construction.
For many prospective owners, the experience begins at Maritimo’s Queensland headquarters and factory on the Gold Coast, offering a closer look at the craftsmanship, engineering and thinking behind each yacht.
The visit becomes part of the Maritimo ownership journey, beginning at the Customer Experience Centre where prospective owners are welcomed by the team before exploring their yacht in more detail
Upstairs, private consultation spaces allow prospective owners to explore finishes, materials and interior selections in detail, supported by digital displays of the model and specification under consideration.
The centrepiece of the visit is the factory tour, taking prospective owners through each stage of a yacht’s creation — from design and research to lamination, fabrication, engineering integration, fit-out and finishing.
This is where the thinking behind Maritimo becomes more tangible. Shaped by decades of offshore experience, Bill Barry-Cotter’s approach to building motor yachts continues to focus on considered engineering, comfort and confidence over longer journeys.
Walk-in engine rooms are easier to appreciate when viewed through the lens of long-term ownership and maintenance access. Enclosed flybridges show their value as protected, climate-controlled spaces across changing conditions. Shaft-drive engineering, integrated storage and practical layouts further reflect decades of offshore boating experience.
Throughout the visit, prospective owners can speak directly with engineers, craftsmen and technical teams, gaining firsthand insight into the decisions and processes behind each yacht. For international buyers, this also builds confidence in the people and capability that will support ownership long after delivery.
To understand how the factory visit is viewed across different regions, Howard Prime of Primus Marine, in Southeast Asia and Mohammad Al Jasmi of KJM Marine Company, in the Middle East share their perspectives on the value it brings to international buyers.
Why do you encourage prospective owners to visit Maritimo’s Queensland home base?
Howard Prime: There is no better place to experience the DNA and craftsmanship that goes into producing these yachts than the shipyard itself. It’s where the passion is born, and the model lineup is designed from the keel up. Having SCIBS so close to the Maritimo shipyard naturally makes this the number one boat show to see so many models in one place at one time.
Mohammad Al Jasmi: We strongly encourage prospective owners to visit Maritimo’s Queensland home base, as it gives them the opportunity to experience the brand at its source. The factory is very well laid out, and the attention to detail can be seen throughout every stage of the yacht-building process. For clients, this visit is more than just a factory tour — it is the birthplace of their future motor yacht. It creates an important emotional connection between the client, the Maritimo brand and the boat they are planning to build.
How does visiting the factory help buyers understand Maritimo’s engineering philosophy and long-range cruising capability?
Howard Prime: In addition to the shipyard experience, meeting the company leaders and teams that have brought a customer’s vision to life really brings home the way that Maritimo has brought long-range motor cruising to the fore in the industry. Plus, there are fewer things more inspiring than seeing motor yachts in different stages of build!
Mohammad Al Jasmi: While clients may already understand that Maritimo’s engineering and long-range cruising capability are among the finest in its class, visiting the factory gives them a much deeper appreciation of what stands behind that reputation. Getting a closer look at the motor yachts at various phases of construction allows buyers to understand the level of precision, craftsmanship and care given to every component. They can see how systems are installed and integrated, and in some cases, even view the bare hull itself, which gives them a clearer understanding of how strong and well-built a Maritimo truly is.
How does Maritimo’s approach to engineering, practicality and real-world cruising resonate with owners in your region?
Howard Prime: Our clients view Maritimo as an ultimate vessel for the way of life at sea. Each yacht is built for extended cruising, allowing owners to experience nature and remote destinations to an extent that many other brands struggle to match.
Mohammad Al Jasmi: In the Middle East, owners place great value on long-range cruising capability and ocean-going hull performance. For many clients, a motor yacht with a stronger hull and proven offshore capability represents a safer, more reliable and more prestigious choice. It also gives them a greater sense of pride to own a motor yacht that is built with strength, practicality and long-distance cruising in mind.
How does experiencing the luxury motor yachts in their Australian home environment change the way buyers think about ownership?
Howard Prime: Visiting Maritimo’s Australian home base gives prospective owners a much deeper understanding of the thinking behind the yachts. Experiencing the environment where so many Maritimo models were designed and developed helps owners better appreciate the brand’s focus on long-range capability, practicality and real-world cruising. It also shows how Maritimo has created a platform designed to perform confidently across a wide range of cruising environments around the world.
Mohammad Al Jasmi: Australia is a unique location — almost a world of its own. Seeing Maritimo motor yachts in their home environment, and knowing they are tested and proven in those oceanic waters gives buyers a different level of confidence. It reinforces the fact that these motor yachts are built for real ocean conditions, not just calm or ordinary cruising environments. This helps clients view ownership with a stronger connection to performance, safety and true offshore capability.
Why is it important for prospective owners to speak directly with the people behind the motor yachts?
Howard Prime: Prospective owners will be spending considerable time aboard their chosen motor yacht and there is no better way to understand your boat than to first understand the people behind it!
Mohammad Al Jasmi: Meeting the people behind the motor yacht creates a direct connection between the owner and the team building their boat. When clients meet the professionals at the Maritimo factory and see the quality, experience and dedication behind the yacht-building process, it gives them strong reassurance after placing an order. It confirms that their yacht will be built with care, precision and the kind of workmanship that stands up to real-world cruising.
Frequently Asked Questions
Where is Maritimo’s Queensland headquarters located?
Maritimo’s headquarters and factory are located on the Gold Coast in Queensland, Australia.
Can prospective buyers visit the Maritimo factory?
Yes. Prospective buyers and owners can arrange guided visits to Maritimo’s Customer Experience Centre and Factory through their Maritimo representative or regional dealer.
What can visitors expect during a Maritimo factory tour?
Guests can experience the full yacht-building journey, including design, lamination, fabrication, engineering integration, fit-out and finishing, while also meeting the people behind the yachts.
Why does Maritimo encourage buyers to visit the Queensland headquarters?
The experience helps buyers better understand Maritimo’s philosophy around engineering, long-range cruising capability, craftsmanship and ownership confidence.
What makes Maritimo motor yachts suited for long-range cruising?
Maritimo yachts are engineered with practical, long-distance cruising in mind, featuring enclosed flybridges, balanced shaft-drive configurations, walk-in engine rooms and highly considered onboard layouts.
What is the Maritimo Customer Experience Centre?
The Maritimo Customer Experience Centre is a dedicated hospitality and consultation space where prospective owners can explore different motor yacht finishes, materials and bespoke interior selections as part of the ownership journey.
How can buyers from Southeast Asia enquire about Maritimo yachts?
Prospective buyers in Southeast Asia can contact Primus Marine for enquiries, consultations and ownership support.
How can buyers from the Middle East enquire about Maritimo yachts?
Prospective buyers in the Middle East can contact KJM for enquiries, consultations and ownership support.
