ADDRESS
Primus Marine Company Limited (Head Office)
20/161 Moo 2, Koh Kaew, Mueang Phuket,
Phuket 83000, Thailand
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CONTACT
+66 (0) 76-601-161
BUSINESS HOURS
Mon-Fri: 9AM – 6 PM
Sat: 9AM- 1PM
Sunday by appointment
Primus Marine brings together extensive experience in the luxury yachting industry, led by CEO & Co-Founder Howard Prime, whose career spans yacht sales, brokerage, charter, marine operations and client service across international markets. With an established presence across Thailand, including Phuket, Pattaya and Bangkok, as well as Singapore and Malaysia, Primus Marine combines regional reach with dedicated local expertise. As an authorised Maritimo dealer in Southeast Asia, our experienced teams provide knowledgeable guidance and personalised support throughout every stage of the ownership journey — from selecting the right Maritimo yacht through to delivery, commissioning, after-sales service, yacht care and ongoing ownership support. Our focus is to provide Maritimo owners with trusted local expertise, responsive service and a seamless ownership experience wherever they are in the region.
ABOUT THE TEAM
Our strength lies in our people and our local presence. With experienced team members based across Thailand, Singapore and Malaysia, Primus Marine combines regional expertise with dedicated support in each market. From yacht selection and purchase to delivery, aftersales and ongoing ownership, our knowledgeable team is always close at hand to provide professional, personalised service and trusted local guidance throughout every stage of the yachting journey.
HOWARD PRIME
Howard brings extensive experience across the marine and luxury automotive industries, with a career spanning yacht charter, new boat and brokerage sales, marine operations, and business leadership. Having worked both at sea and ashore across international markets, he also holds an MCA Master 200GT qualification and has experience operating both power and sailing vessels. After nearly six years leading marine businesses in Thailand, Howard has personally sold more than 50 new and pre-owned yachts, ranging from 7-metre boats to superyachts over 40 metres. As CEO & Co-Founder of Primus Marine, he combines deep industry knowledge with a strong client-focused approach, overseeing yacht sales, aftersales, yacht care and management while ensuring the highest standards of professional and personalised service.
WILLIAM WOON
With more than eight years of experience in yacht sales, William has built extensive expertise across new-build and brokerage yachts, working with both power and sailing vessels, including monohulls and catamarans. His experience spans yacht sales, market analysis, product knowledge, client relationship management, and international yacht shows across Europe and Southeast Asia. As Senior Yacht Broker at Primus Marine Group, William provides professional guidance throughout the yacht buying and selling process, helping clients identify the right vessel for their individual needs. Known for his straightforward and dependable approach, he places strong emphasis on trust, transparency, attention to detail, and building long-term client relationships.
ALFIE ROWSON
Alfie has transformed a lifelong passion for sailing into an extensive career in the yachting industry, with experience spanning competitive sailing, coaching, yacht deliveries, and brokerage. A graduate in Watersports Studies & Management from Southampton Solent University, he has worked internationally developing sailing programs in both the UK and Asia. With over 40,000 nautical miles logged as a delivery skipper aboard racing and luxury cruising yachts up to 100 feet, Alfie brings extensive hands-on knowledge to yacht acquisition, management, and sales. Now based in Thailand as Phuket Head of Brokerage at Primus Marine, he uses his experience to guide clients through buying, selling, and chartering yachts with professional and personalised support.
FACTORY DIRECT. PROFESSIONAL. SEAMLESS.
The ultimate motor yacht purchasing experience.
Our factory-direct framework streamlines the purchasing process, delivering a highly coordinated journey that ensures your investment is managed with absolute precision and professional oversight.
FACTORY DIRECT
Maritimo’s dealer guided, factory-direct approach provides owners with confidence, accuracy, and a highly professional purchasing experience from beginning to end. Working directly with the team behind your motor yacht ensures clear communication, expert guidance, and meticulous attention to detail — backed by a proven track record of delivering hundreds of luxury motor yachts to owners around the world.
CONTINUOUS BUILD UPDATES AND CONSULTATION
Maritimo owners are kept closely connected to their build through continuous progress updates and personalised consultation at key production milestones. This collaborative approach lets you follow your motor yacht’s progress as it takes shape with precision and meticulous attention to detail.
COMPREHENSIVE HANDOVER PROCESS
Maritimo’s comprehensive handover process ensures owners are guided through every aspect of their vessel by the experts who built it. The handover schedule is tailored to each client’s preferences and availability, with a focus on building complete confidence in the vessel’s systems and handling before delivery is finalised. Beyond handover, Maritimo closely monitors customer satisfaction throughout the first months of ownership, providing ongoing support and attention to ensure owners continue to enjoy their Maritimo experience with complete confidence.
CONTINUING ENGAGEMENT
Maritimo continues to engage with owners beyond delivery through exclusive events, owner gatherings, and dedicated VIP areas at our boat show displays. These experiences celebrate the Maritimo community and create opportunities to connect, share experiences, and enjoy the brand alongside fellow owners and the team.